ALLEGRA HIVES x Vanessa Lachey
ALLEGRA HIVES x Vanessa Lachey
ALLEGRA HIVES x Vanessa Lachey
A beloved celebrity who uses one of your products, is willing to talk about it openly, and has even documented a flare-up as proof? Yep, the stars definitely aligned for us on this one. Vanessa Lachey was a perfect match for Allegra Hives. This is one of the most successful, awareness-driven influencer campaigns I’ve been part of at Opella.
GOLD BOND x Vanessa Morgan
ALLEGRA HIVES x Vanessa Lachey
ALLEGRA HIVES x Vanessa Lachey
One of my favorite campaigns at Opella was the Gold Bond x Vanessa Morgan "My Scar, My Story." It was a powerful, raw, and beautifully executed campaign that truly embodied Gold Bond's mission of championing skin. The campaign kicked off with a bold Instagram Live where Vanessa Morgan got a tattoo to honor her c-section scar, sharing her
One of my favorite campaigns at Opella was the Gold Bond x Vanessa Morgan "My Scar, My Story." It was a powerful, raw, and beautifully executed campaign that truly embodied Gold Bond's mission of championing skin. The campaign kicked off with a bold Instagram Live where Vanessa Morgan got a tattoo to honor her c-section scar, sharing her story and inspiring others with similar journeys. The impact was evident in the outpouring of shared #ScarStory moments from followers.
TWIX x Josh Peck
TWIX x "The Surgeon"
TWIX x "The Surgeon"
This was one of the many go-to-market strategy tactics behind one of the most successful CPG launches (or "relaunches") I’ve been part of: TWIX Cookies 'n' Creme! After multiple calls with Josh to finalize the day-of plans, I was on location in Los Angeles as the brand representative—ensuring everything ran as smoothly as creme. ;)
TWIX x "The Surgeon"
TWIX x "The Surgeon"
TWIX x "The Surgeon"
As stated in the example to the left, TWIX’s rollout of TWIX Cookies & Creme 90's throwback flavor took the sneakerhead community by storm nationwide, thanks to the Limited-Edition sneakers custom-designed by none other than @TheSurgeon. (And yes, I have a pair—whether as a souvenir or future bragging rights if I ever have kids.)