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Featured Work
mars recipes CREATIVE DIRECTION
TWIX OLV - "ABUELA CRASHES HALLOWEEN PARTY"
An in-house produced video for TWIX aimed at the candy company's main tentpole event, Halloween, with a focus on incorporating Hispanic market cues.
Skills leveraged: Art direction, scriptwriting, set design, location scouting, costume styling, and outsourcing video editing
(the Abuelita is me, by the way!)
THE RISE OF MALTESERS!
INCREASED ENGAGEMENT BY MORE THAN 400%
For this smaller brand in the portfolio, I served as both strategist and content producer. As a creative at heart, I possess extensive knowledge in photography, graphic design, styling, and editing. The creative work below was fully developed by me and showcases the versatile skill set listed on my resume.
REACTIVE SOCIAL CONTENT
YELLOW GOES TO AREA 52!
Jumped on the viral Area 51 moment with a quick-turn concept featuring Yellow in a foil hat on a mission to find aliens... But he might've taken a wrong turn and ended up in Area 52! One of my favorite out-of-this-world idea that drove standout engagement.
"SATISFACTION BRACKET" / SNICKERS
Before establishing an official partnership with the NFL, I devised innovative strategies to seamlessly incorporate the football theme into our always-on organic content. This approach resonated with and engaged football enthusiasts while respecting copyright boundaries. The social campaign effectively tied back to our iconic tagline, "Snickers Satisfies."
"TWIX CAFE" / TWIX
"GOLD BOND TRIFECTAS" / Gold Bond
I made three short-format videos specifically for TikTok, following the popular Gen Z video style called 'lo-fi,' to spotlight Gold Bond's newest and well-loved lotions, like Body Bright and the classic Healing. The main communication objective here was to help position the usage for the large lotion portfolio using trifectas, such as AM vs PM usage.
"FACTORY WORLD" / TWIX
Straight from my creative brain, the "Twix Factory World" social campaign was born. Inspired by the TWIX #lefttwix vs #righttwix feud and its (fictional) history, I created a clear brief for the producer. I crafted storyboards to guide the creation of assets across Reels, stories, and static posts. By ensuring a cohesive narrative and visual style, I helped create a dynamic experience that captivated audiences and communicated the Twix brand in a new way.
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Daniela's Visual Marketing Portfolio
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